Nudge Theory Explained: 7 Real-World Examples (2026)
Last updated: April 2026 Nudge theory is a behavioral economics framework introduced by Richard Thaler and Cass Sunstein in 2008. It claims that small changes to choice architecture — the way options are presented — can predictably steer decisions without banning anything or changing economic incentives. Default enrollment, calorie labels and organ-donor opt-out systems are … Read more